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Project
Hello Mazel Redesign Project
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Program Area
Next Generation
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Year
2016
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Amount
$100,000
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Description
With the goal of making it both more convenient and more meaningful to “do Jewish,” the San Francisco-based start up The Kitchen launched Hello Mazel, a subscription box filled with specialty goods (think food, objects d’art, and other ephemera curated to fit a seasonal Jewish theme) delivered right to subscribers’ doors. Hello Mazel got off the ground thanks to work with the design firm IDEO and the most successful Jewish-related Kickstarter campaign to-date. With RPF’s support, The Kitchen will enhance the project’s branding and extend its reach.
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